We have one of the fastest growing software solutions in the $50B global language industry achieving 100% year over year ARR for the last several years. Yet, we are just beginning to tap into the full potential of our SEO / organic growth through carefully planned and executed content marketing programs to generate meetings and pipeline.
Your mission will be to accelerate pipeline and ARR growth through the development and release of content to triple our organic growth over the next 12 to 18 months.
Experience with the development of strategic enterprise content for each stage of the customer lifecycle (such as whitepapers, case studies, webinars, event content, emails, direct mail and sales collateral) will be critical to your success.
Outcomes
- Execute on the SEO content plan for 2024-2025
- Create content that delivers both traffic, engagement and conversion
- Bring our themes, messaging and various content types for both sales and marketing to life in a way that elevates our brand and attracts both practitioners and senior level executives into our funnel
- Execute on short form and long form content that helps generate interest from relevant personae and prospects and also helps the sales team win deals
- Create and publish social media content that drives an ever increasing number of followers, engagement and conversion from relevant prospects
Requirements
- 10+ years of experience in B2B SaaS writing and /or content development
- Experience with writing for large enterprise accounts & senior business leaders
- Directly contributed to 2x+ SEO growth in a content marketing function and experience with content localization as a part of that goal
- Experience with both strategic content (e.g. whitepapers) and transactional content (e.g. emails) as well as developing relevant content for each stage of an enterprise buying cycle in B2B SaaS software
- Passion and curiosity for the product and how it works
- Experience with writing help center or customer facing content a plus
- Experience collaborating across multiple internal teams and departments and building effective relationships and inspiring change
- Desire to work in a fast-moving rocketship, own and design programs, and make a meaningful impact on the success of the business.
- Experience working with a global mindset to help regional teams execute campaigns globally
- Outstanding written and verbal communication skills
- Excellent organizational skills and can multitask across teams and projects
- Integrity, full commitment, and a strong sense of ownership
- Openness to feedback and alternative opinions and ideas
- Additional languages preferred
Why joining Smartcat might be your best move so far
- Fully remote team: We are a global team of 200+ enthusiastic people spread across 30 countries. We have been fully remote since 2020, with some locations populated with more Smartcatters than others, such as Boston, NYC, SF, the Bay Area, London, Lisbon, and Yerevan.
- Innovating the $50 Billion-old industry: Smartcat’s innovative business model taps into this $50B language translation industry with a platform allowing enterprise end users to stop using traditional outsourcing and enjoy easy-to-use AI-powered SaaS that delivers immediate high-quality results at a fraction of the cost.
- High impact role enabling innovation and inclusion in organizations: You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide.
- Join the rocketship to scale-up 10x and beyond together: We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series B startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 150% YoY, thanks to our strong product-market fit and high-performing team.
- Smartcat Culture: Where Diversity Meets High Performance: At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.